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Project ATLAS – Adriatic Cultural Tourism Laboratories, after being approved within Standard+ Call for Proposals by Interreg V-A Italy-Croatia Cross-Border Cooperation Programme 2014-2020, started off in January 2018. with Friuli Innovazione from Udine as the Lead Partner ant the Faculty of Economics and Tourism “Dr. Mijo Mirković” of Juraj Dobrila University of Pula as one of the seven project partners. ATLAS strives at leveraging and deployment of digital technologies in cultural tourism with the aim of promotion of natural and cultural heritage, as well as facilitating inclusion and accessibility for all the involved stakeholders. Through the innovative ICT tools the transnational cooperation in cultural tourism destination management will be stimulated, enabling a creative marketing ecosystem whose integrated offer enhances/empowers development and sustainability of local economies and provides new models of touristic experience.