Students of the Marketing programme acquire advanced knowledge in the field of marketing necessary to anticipate and respond to dynamic market changes.

The Marketing study programme is a dynamic and modernly designed course of study. It is led by a young and successful team of professors whose main goal is to provide students with both theoretical and practical knowledge in marketing. During their studies, students attend a wide range of marketing courses, including both mandatory subjects and electives that they can choose according to their own preferences.

The Marketing programme is delivered through various activities. In addition to lectures, students engage in case study analyses from business practice, teamwork on practical assignments, company visits to organizations implementing marketing activities, practical exercises, and seminars. Classes are held in modernly equipped lecture halls and offices using the latest technology. Through work in small groups and an individual approach, students can more easily acquire marketing knowledge, as professors can adapt to the needs and specific characteristics of each student.

The programme is aligned with similar programmes offered at universities across Europe and is recognized by institutions within the Bologna Process. Therefore, students can easily complete part of their studies at a European university, as the programme is fully recognized.

Upon successful completion of the Marketing programme, students acquire a wide range of marketing knowledge and are qualified for roles such as developing marketing strategies, managing elements of the marketing mix (products, services, brands, pricing, distribution, and communication activities), conducting market research, managing customer relationships, organizing a company’s online presence, and many other positions requiring marketing competencies.

After completing the programme, students are offered numerous employment opportunities in attractive positions not only in Croatia but also in companies worldwide. Marketing professionals are valued and in demand across various industries and sectors—from companies engaged in selling products and providing services to non-profit organizations and government institutions.

Join us and become part of a successful marketing story!