Students in the Marketing track acquire knowledge in the field of marketing activities needed by every company.

The Marketing study program is a dynamic and modern course of study. It is led by a young and successful team of professors whose main goal is to provide students with both theoretical and practical knowledge in the field of marketing. During their studies, students attend a large number of marketing courses, both compulsory and elective, which they can choose according to their own preferences.

The Marketing study program is delivered through a variety of activities. In addition to lectures, students are given the opportunity to work on business case studies, participate in teamwork through practical exercises, visit companies that carry out marketing activities, and attend practical sessions and seminars. Teaching takes place in modern, well-equipped classrooms and offices with the support of the latest technology.

Through work in small groups and an individual approach, students find it easier to acquire marketing knowledge, since professors can adapt to the needs and specific characteristics of each student. The program is offered at two levels: as an undergraduate program lasting three years (academic title Baccalaureus/Baccalaurea – University Bachelor of Economics, univ. bacc. oec.), and as a graduate program lasting two years (academic title Master of Economics, univ. mag. oec.).

The program is aligned with similar programs offered at universities across Europe and is recognized by universities within the Bologna Process system. Therefore, students can easily complete part of their studies at one of the European universities, since the program is fully recognized.

Upon successful completion of the Marketing study program, students acquire extensive marketing knowledge and are qualified for tasks such as creating marketing strategies, managing the elements of the marketing mix (product, service, brands, pricing, distribution, and communication activities), conducting market research, managing relationships with customers and users, organizing a company’s online presence, and many other jobs requiring marketing competences.

After completing the Marketing study program, students are offered numerous employment opportunities in attractive positions not only in Croatia, but also in companies around the world. Marketing professionals are valued and in demand in companies from a wide variety of industries and sectors, ranging from companies engaged in selling products and providing services, to non-profit organizations and even state institutions.

Join us and become part of a successful marketing story!