Customer Behaviour

Code:

23719

ECTS:

6.0

Lecturers in charge:

Erik Ružić, Full Professor, PhD

Lecturers:

Lectures:
Erik Ružić, Full Professor, PhD

Exercises:
Irena Šker, Adjunct Assistant Professor, PhD

Take exam:

Studomat

1. KOMPONENTA

• Lectures 30
• Exercises 30

DESCRIPTION:

LITERATURE:

1. Tanja Kesić; Ponašanje potrošača; Opinio, Zagreb (2006)
2. Philip Kotler; Upravljanje marketingom, 12. izdanje; Mate (2008)
3. Slajdovi i sažeci predavanja;

4. SEMESTER

Mandatory course - Regular studij - Baccalaurea in Economics - bacc.oec.
Mandatory course - Part-time studij - Baccalaurea in Economics - bacc.oec.
Mandatory course - Regular studij - Business Economy - Marketing

6. SEMESTER

Izborna grupa VI. semestar MP - Regular studij - Baccalaurea in Economics - bacc.oec.