Product & Innovation Marketing

Code:

23718

ECTS:

6.0

Lecturers in charge:

Dragan Benazić, Full Professor, PhD

Lecturers:

Lectures:
Dragan Benazić, Full Professor, PhD

Seminar:
Sara Maga, PhD

Take exam:

Studomat

1. KOMPONENTA

• Lectures 30
• Seminar 30

DESCRIPTION:

LITERATURE:

1. Philip Kotler; Upravljanje marketingom, 12. izdanje, 2008. (odabrana poglavlja: 10., 11., 12.); Mate
2. Robert G. Cooper; Winning at New Products; Hachette UK (2017), str. (object Object)
3. Boris Golob:; Inovacija od ideje do tržišta; Dragon d.o.o. Rijeka (2009)
4. Stephanie Barnes, Nick Milton; Designing a Successful KM Strategy; Information Today (2014), str. (object Object)

3. SEMESTER

Mandatory course - Regular studij - Baccalaurea in Economics - bacc.oec.
Mandatory course - Part-time studij - Baccalaurea in Economics - bacc.oec.
Mandatory course - Regular studij - Baccalaurea in Economics - bacc.oec.
Mandatory course - Part-time studij - Baccalaurea in Economics - bacc.oec.
Mandatory course - Regular studij - Business Economy - Digital Economy
Mandatory course - Regular studij - Business Economy - Marketing