Opcije pristupačnosti Pristupačnost

About employee

Sara Maga, PhD

Title: Senior research assistant
Function:
Location: 37
Public phone number:052 377 037
Internal phone number:237
E-mail: E-mail
Department: Katedra za marketing
PhD graduation year:2026

Consultations

Office hours are held on Tuesdays from 10:00 to 11:00 in office 37. Office hours are also available at other times, by prior arrangement via email.

Science memberships

Research interests include digital marketing, B2B marketing, artificial intelligence, and technology in marketing.

Past employments

Juraj Dobrila University of Pula (2018 - present)

  • Teaching assistant at department of marketing

Infobip (Croatia, 2008 - 2018)

  • Demand generation manager & team leader (2014 - 2018)
  • Online marketing manager (2011 - 2014)
  • Marketing manager (2008 - 2010)
  • Junior sales manager for APAC region (2008)

Scientific publications (CroRIS)

The influence of fashion influencers on Generation Z
Kolarić, Nina
(2025)
Use of the chatbots in the purchasing process
Mutić, Lorena
(2025)
Maga, Sara; Bodlaj, Mateja
Journal of business & industrial marketing, 40 (2025) str. 250-264, doi: 10.1108/jbim-11-2023-0694
Maga, Sara ; Bodlaj, Mateja
Proceedings of the European Marketing Academy, 5oth,(2022) str. 111769-111770
Maga, Sara; Bodlaj, Mateja
EMCB 2022 Conference Proceedings: Marketing in Emerging Markets in the New Normal, Ekonomska fakulteta Univerze v Ljubljani, (2022) str. 11-13
Ružić, Erik ; Benazić, Dragan ; Maga, Sara
Interdisciplinary Management Research XVII (IMR 2021): Book of Proceedings, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, Croatia, Postgraduate Studies “Management”; Pforzheim University, Business School, Germany; Croatian Academy of Sciences and Arts, (2021) str. 1074-1090