Marketing

Code:

23686

ECTS:

6.0

Lecturers in charge:

Dragan Benazić, Full Professor, PhD

Lecturers:

Exercises:
Dragan Benazić, Full Professor, PhD
Erik Ružić, Full Professor, PhD
Sara Maga, PhD
Sanja Verić

Take exam:

Studomat

1. KOMPONENTA

• Lectures 45
• Exercises 45

DESCRIPTION:

LITERATURE:

1. Kotler, P., Keller, K.L.; Upravljanje marketingom, (1-657, MI-P10); MATE, Zagreb. (2014)
2. Kotler, P., Wong, V., Saunders, J., Armstrong, G.; Osnove marketinga, (5-958); MATE, Zagreb. (2015)
3. Kotler, P. Bliemel, F. W. (2001). Marketing Management, Analysis, Planning and Control. Stutgart.;

3. SEMESTER

Izborni predmeti - Regular studij - Baccalaurea in Economics - bacc.oec.
Mandatory course - Regular studij - Baccalaurea in Economics - bacc.oec.
Mandatory course - Part-time studij - Baccalaurea in Economics - bacc.oec.

5. SEMESTER

Mandatory course - Regular studij - Baccalaurea in Economics - bacc.oec.
Mandatory course - Part-time studij - Baccalaurea in Economics - bacc.oec.