Marketing

Code:

23686

ECTS:

6.0

Lecturers in charge:

prof. dr. sc. Dragan Benazić

Lecturers:

Sara Maga , mag. oec. - Exercises
dr. sc. Erik Ružić , prof. - Exercises
Sanja Verić - Exercises

Take exam:

Studomat

1. KOMPONENTA

• Lectures 45
• Exercises 45

* Load is given in academic hour (1 academic hour = 45 minutes)

DESCRIPTION:

LITERATURE:

1. Kotler, P., Keller, K.L.; Upravljanje marketingom, (1-657, MI-P10); MATE, Zagreb. (2014)
2. Kotler, P., Wong, V., Saunders, J., Armstrong, G.; Osnove marketinga, (5-958); MATE, Zagreb. (2015)
3. Kotler, P. Bliemel, F. W. (2001). Marketing Management, Analysis, Planning and Control. Stutgart.;

3. SEMESTER

Izborni predmeti - Regular studij - Baccalaurea in Economics - bacc.oec.
Mandatory course - Regular studij - Baccalaurea in Economics - bacc.oec.
Mandatory course - Part-time studij - Baccalaurea in Economics - bacc.oec.

5. SEMESTER

Mandatory course - Regular studij - Baccalaurea in Economics - bacc.oec.
Mandatory course - Part-time studij - Baccalaurea in Economics - bacc.oec.