PristupačnostB2B marketing services
B2B marketing services
BASIC DATA
Code:
187015
ECTS:
4.0
Lecturers in charge:
prof. dr. sc.
Dragan Benazić
dr. sc.
Erik Ružić
, prof.
Lecturers:
prof. dr. sc.
Dragan Benazić
- Seminar
dr. sc.
Erik Ružić
, prof. - Seminar
Take exam:
DETAILED DATA
1. KOMPONENTA
- Lectures 15
- Seminar 5
* Load is given in academic hour (1 academic hour = 45 minutes)
DESCRIPTION:
LITERATURE:
- Vitale, P. R., Giglierano, J., Pfoertsch, W.; Business-To-Business Marketing: Analysis and Practice; Prentice Hall
- Tomašević Lišanin, M.; Profesionalna prodaja i pregovaranje; Hrvatska udruga profesionalaca u prodaji
CLASSES
CONSULTATIONS SCHEDULE
prof. dr. sc. Dragan Benazić:
prof. dr. sc. Erik Ružić:
prof. dr. sc. Dragan Benazić:
prof. dr. sc. Erik Ružić:
