• New trends in marketing
• Consumer behaviour in digital and virtual environment
• New technologies in marketing and marketing research 
• Digital marketing
• Digital Media Ethics
• Social media and influencer marketing
• Data-driven marketing and big data marketing
• Marketing Communications
• Marketing in the service sector
• International and cross-cultural marketing
• Non-profit and public sector marketing
• Interdisciplinary research in marketing
• Marketing metrics
• Sustainable marketing
• B2B marketing
• Crisis marketing
• Marketing in Central and Eastern Europe
• Price management and research

*Scholars in other disciplines offering new perspectives on the congress theme are also encouraged to participate.