The congress program includes two panels that are organized by marketing students at Faculty of Economics and Tourism "Dr. Mijo Mirkovic" (FET), titled “Marketing unlimited”.

Panel 1: Marketalks unlimited: New era of Marketing

The first panel gathers marketing experts who will discuss the advantages and disadvantages of artificial intelligence (AI) in the field of marketing, communications and creative industry. The panel will be moderated by Dora Klanjčec, Project Manager at CroAI association. Panellists inlcude:

·       Lucija Potočnik, Strategic Planning & Creative Director from the internationally rewarded createv center for design and communications Studio Sonda

·       Nikola Žinić, co-owner and creative director Nikola Žinić from internationally rewarded market communication agency Bruketa&Žinić&Grey

Panel 2: Marketalks unlimited: ChattIN'FLUENCER

The second panel covers the topic of influencer marketing. It gathers female influencers who are active on various social media platforms:

·         Danijela Adler, photography master with more then 40K Instagram followers 

·         Suzana Jelenković Milevoj, TikTok creator with the focus on food 

·         Ivana Kalac, influencer on fashion and travel

·         Josipa Tomić, TikTok creator and expert for social media