B2B MARKETING SERVICES:
B2B marketing services
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B2B marketing services
Code: 187015
ECTS: 4.0
Lecturers in charge: prof. dr. sc. Danijela Križman Pavlović
izv. prof. dr. sc. Dragan Benazić
izv. prof. dr. sc. Erik Ružić
Lecturers: izv. prof. dr. sc. Dragan Benazić - Seminar
prof. dr. sc. Danijela Križman Pavlović - Seminar
izv. prof. dr. sc. Erik Ružić - Seminar
Take exam: Studomat
English level:

0,0,0

The lecturer is not able to offer courses in English at this time.
Load:

1. komponenta

Lecture typeTotal
Lectures 15
Seminar 5
* Load is given in academic hour (1 academic hour = 45 minutes)
Description:
Literature:
  1. Vitale, P. R., Giglierano, J., Pfoertsch, W.; Business-To-Business Marketing: Analysis and Practice; Prentice Hall
  2. Tomašević Lišanin, M.; Profesionalna prodaja i pregovaranje; Hrvatska udruga profesionalaca u prodaji
Consultations schedule: